Hailing from East London, Zac Hurst is going from strength to strength with his newest single, ‘Falling In Love On My Own’. Modern pop excellence dripping with realistic emotion, Hurst’s latest offering comes after the hugely successful ‘2020’ which stormed the iTunes charts, and offers a tale of genuine feelings and relatable experiences.
Teaming up with Tik Tok famous couple Shan Wills & Ryan Snellings for the accompanying music video (see below), the story is further weaved from colour pallettes, or lack of, and real people back up the raw lyricism in the track. The stylistic yet straightforward video is refreshing and compliments the contemporary production and tone of the song. There’s no need for flashy visuals or over the top effects; instead, the narrative-driven video perfectly offers another look into the music and the songwriter.
‘’This project began during the first lockdown. I wanted to write a song about being away from someone you love, without being able to do anything about it… hence ‘falling in love on my own’. I’ve played this song close to 100 times on live streams/live gigs now, with some of my followers knowing all the words, so it’s tried and tested, and I would say this song is probably around a year’s work on and off which makes it very exciting to finally release’’ – Zac Hurst
Overall, ‘Falling In Love On My Own’ (released July 2nd) is clean and showcases a smooth and powerful vocal performance from Zac Hurst that perfectly wraps up the sentimentality that oozes out of each note. It’s an excellent example of modern pop devoid of cliches, replacing them with frank honesty and solid storytelling.
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Words by Ellen Oakley