Everything we know about Halsey’s “If I Can’t Have Love, I Want Power”

Alt-Pop, Alternative, female singer, Indie-Pop, Metal, Music News, New Music, New Release, pop, Punk, Rock

Halsey has announced her fourth studio album, “If I Can’t Have Love, I Want Power,” on Twitter, complete with artwork and release date. The ‘Closer’ singer tweeted yesterday (July 7th) simply with a caption containing the album’s title and the date ‘August 21, 2021’, accompanied by the dubbed ‘striking’ artwork oh Halsey sat on a very ‘game of thrones’ style throne, holding a baby and dressed in regal finery. (See below – CW//Partial Nudity)

The Nine Inch Nails produced album also got a video posted on Halsey’s youtube channel, which also literally unveils the artwork from behind a red curtain, under the guise of a thirteen and a half minute walk around New York’s Metropolitan Museum Of Art. The video is silent and carries a dignified power to it as the singer wanders around the location dressed in a similar thematic outfit. Never feeling drawn out or over the top, it nails the feeling of anticipation – making it tangible for anyone who watches.

The upcoming album is being hailed as Halsey’s step into the world of punk rock, yet previous collabs of hers (e.g. Bring Me The Horizon and Yungblud) prove that she is no stranger to the genre. It will be interesting to see the usually pop-centric artists take on a more alternative sound. If the success of the likes of Olivia Rodrigo’s angsty sing-alongs tells us anything, it’s that the charts are screaming out for some alt-pop rock fusion.

Words by Ellen Oakley