Despite the world of real estate not being the expected driving force for musical invention but Vietnamese electro-pop icon and real estate executive, Kiey, is not one to let such stereotypes hold him back. The artist’s lead single that borrows its namesake from his latest EP, ‘Sunday Sanctuary Part. 1’, is an eclectic journey through some of the year’s most enchanting pop music.
The track arrives as a lighter insight into the rising stars palette, especially when compared to the likes of the exec’s darker 2019 debut EP ‘Night To Myself’ with a focus on an assault of striking strings and beats that appear to swell and fade with each rising verse. It may mark a stylistic change but only proves to explore the artist’s versatility. It’s a soundscape that will be as easy to lose yourself in as is it is hard to get out of your mind; a true earworm incarnate.
What is, perhaps, most surprising about the track is its maturity and professional production value. I don’t think anyone would have batted an eyelid for a slightly wooden performance or sloppy mastering – considering Kiey’s drastic swap between his day job industry – but instead Kiey arrives on full form with no intention on letting his inexperience be anything other than a reason to heighten his ambition.
Overall, there is no better introduction to the shimmering and glistening world of Kiey, there is something here for those of any tastes. Plug in, take note and pay attention; Kiey is one to watch.
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