Single Spotlight: Senti – He She It

Latin Pop, pop, Pop Music

Nothing quite tops a serving of saucy, suave singer-songwriter Latin pop right? Confident, empowering and abundant with charm and charisma – the genre has all the characteristics of legendary musical heartthrobs throughout history and newcomer SENTI seems to know just how to harness such features. His debut single ‘He She It’ is a powerhouse in suave seduction and, yet, comes armed with an unexpectedly poignant message for ‘love’ in 2021.

The more traditional elements of the genre present within ‘He She It’s DNA are a fantastic foundation for SENTI to provide his smooth-talking deliveries upon. Through a balancing act of gently plucked Spanish acoustic, foot-tapping percussion and satisfying electronics, this is a soundscape that is a pure joy to be submerged in.

With a lyrical protest against the arbitrary judgements and barriers that plague modern love, SENTI’s message is clear in this initial glance at the multi-instrumentalist’s musical persona.

“The song is essentially a stand against toxic mentality in modern love and to say that other people’s opinions don’t matter. All that matters is that you’re happy together…” – Senti

This is only helped by SENTI’s well-arranged hook harmonies which provide the track’s key moment of goosebump-raising influence. So, we have fantastic instrumentals, good pacing and a chorus with enough earworm value to make the Beejee’s jealous; the complaints are simply absent.

In fact, all this becomes all the more impressive when the context of the track’s composition is laid bare. SENTI (aka Adil) recorded all the instruments himself and, unbelievably still, his musical endeavour are only a backdrop to the artist’s heroic efforts as a junior doctor working on the frontline during the Covid-19 pandemic. With such circumstances, you would expect and forgive rough production and a general lack of inspiration but SENTI clearly has no intention of cutting corners with ‘He She It’ as concise proof.

This is everything that we expect from a genre veteran and more. Charisma, spirit and a desire to innovate; SENTI has it all.

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